Revolutionizing Face Mask Packaging: Toby Ng Design's New World Face Mask

Winner of the Silver A' Design Award in Graphics, Illustration and Visual Communication Design

The 'New World Face Mask' is a product of New World Development's 'Love Without Borders' initiative, a global effort to combat the COVID-19 pandemic. The initiative was born out of a mask shortage in Hong Kong, leading to the production and distribution of 'Made in Hong Kong' face masks. These masks are not only supplied to the general public but are also distributed to low-income families and disadvantaged groups in partnership with various NGOs across the city.

The mask's packaging design pays homage to Adrian Cheng, the founder of New World Development. The visual identity of 'Love Without Borders' is represented by a stylized 'A', simplified from The Artisanal Movement logo. The packaging comes in a variety of colorways, including a special edition for children, designed to ensure clarity of information and ease of understanding while instilling the initiative's positive mission.

What sets this design apart is the 'Masks To Go' dispenser programme. This innovative feature allows for easy and convenient collection of masks using a contactless smart redemption card. The dispensers, located across Hong Kong, are designed to be eye-catching and easily recognizable, making mask collection a hassle-free experience for users.

The 'New World Face Mask' design has been recognized for its creativity, professional excellence, and innovation. It was awarded the Silver A' Design Award, a prestigious accolade given to top-of-the-line designs that demonstrate outstanding expertise and innovation. These designs are admired for their strong technical characteristics and splendid artistic skill, and they introduce positive feelings, amazement, and wonder.

In conclusion, Toby Ng Design's 'New World Face Mask' is a perfect blend of form and function. It is a testament to the power of design in addressing real-world problems, and it serves as an inspiration for designers worldwide. This design is not just about packaging; it's about making a difference in the world, one mask at a time.